WKU at ATCEN
10th March 2009

Thirteen Post graduate students from Western Kentucky University accompanied by Dr. Randall Capps visited The ATCEN on Tuesday March 10th. The group which is on a working visit met with officials from Bank Negara, organized by ATCEN and will meet with Royal Selangor, Digi and Mesiniaga Bhd in the days to come until their visit ends on March 15th. While at the ATCEN office, the group was treated to a performance by the Drum Stompers who led them in a Drum Circle workout as well. ATCEN Group CEO & Founder Ernie Chen spent over and hour with the group taking their questions and enlightening them further on the best business practices in additional to entrepreneurial styles.

This specially conceptualized event lead by ATCEN Founder & Group CEO Ernie Chen at the Saujana Kuala Lumpur on November 22. Attended by 30 senior and top level management Leaders of Kenanga Investment Bank Berhad.

The leadership workout session among others, look into the critical importance of the 4Es to continuously stimulate extraordinary performance for any team to stay focus, committed and to be delivering results consistently. “The 4 Es of Successful Leadership - Energy, Energize, Edge & Execution.”

This was a session conducted by Ernie Chen for all HLBB Branches Service Managers numbering 420 from Peninsular and East Malaysia from a total 11 regions.

Among the objectives of this session met included the motivation of branch service mangers to do better.
Hard work with results did not go unnoticed as they were also rewarded for their efforts.

Four business leaders were shown as examples showcasing HLBB Values. They are:

1. Jack Welch Service Leadership = HLBB 1st Service Focus Area : Service Standards & Process Improvement

2. Sam Walton Service Leadership = HLBB 2nd Service Focus Area : Customer Feedback Management System

3. Walt Disney Service Leadership = HLBB 3rd Service Focus Area : Customer Service Training

4. Herb Kelleher Service Leadership = HLBB 4th Service Focus Area : Service Excellence Culture

Good brand images are instantly evoked, are positive, and are almost always unique among competitive brands. A brand image can be reinforced by brand communications such as packaging, advertising, promotion, customer service, word-of-mouth and other aspects of the brand experience.

One other component that is usually left out is showcasing a brand image through a powerful presentation. On October 24th, 28th and 29th, Ernie Chen conducted a Powerful Presentation Skills session for the Managing Directors, Executive Directors and Senior Vice-President of Iskandar Investment.

The workshop used Powerful Presentation Skills as a means to enhance the Brand Image of the leaders through their presentation and communication with their investors.

Starting something can sometimes be a challenge. Sustaining it and growing it can be an even bigger challenge. And when the hard work brings results, all the sleepless nights, hard work, blood, sweat and tears seem to be worth it. And this is true of outLOUD Studios which turned a terrific three on October 20th. There’s much that needs to be done and a lot more to accomplish, But I daresay that its off to a fantastic start to the rest of its confident life.

Happy Birthday outLOUD!!

Ernie Chen once more dusted his magic over a select number of people. Close to 170 participants from
GAB’s Supply Chain attended a three day teambuilding session which had generous lashings of motivation culminating in the very powerful Rain Stomp. During the three day outing, Ernie shared the essentials of Desire, Choice, Belief and Action (DCBA) and led to a commitment walk by all the participants towards a banner on which they placed their signatures.

The Powerful Presentation Skills workshop conducted by Ernie Chen reinforces natural talent, adds new abilities and provides tailored coaching. It takes presentation skills to the next level. Designed for both experienced and new speakers who need stimulus and new ideas to be even more effective, this workshop conducted for AmBank on August 26th and 27th availed participants with skills to:

• Handle tough questions and difficult audiences

• Adjust their message and style to suit the situation

• Know how to inspire others, introduce change and deliver bad news effectively

Excellence in public speaking is widely recognized as a mark of leadership. On August 21 st and 22 nd, several Heads of Departments and top management of MAA attended a Powerful Presentation Skills workshop conducted by Ernie Chen.

This course is designed for experienced speakers who want to move from competence to distinction. Impressive communicators top-up their skills through constant practice and training. Upon completion of the two-day workshop, participants were able to:

• Benchmark your skills against experienced presenters and pick up new ideas from them

• Develop confidence in presenting with little preparation

• Use rhetorical techniques like the best speakers do

• Make their respective presentations engaging and motivating.

ATCEN Group CEO and Founder Ernie Chen delivered a one hour session on Winning With Branding on July 24th to over 70 participants at Kolej Tunku Abdul Rahman’s Centre for Continuing Professional Education at Wisma MCA. The response was incredible as many of the attendees were very involved and participative in the topics covered.

These included current market trends and economic evolution impact on organizational competitiveness, the critical importance of organizational branding in the new economies and the 3 elements in building a winning brand: Image, People and Process. There were many participants who requested a lengthier session but time could not be availed. The one hour session which was organized by Kolej Tunku Abdul Rahman allowed participants a glimpse into the power of branding and how it can be used to convey an organization’s focus and credibility.

The ATCEN Team lead by Founder & Group CEO Ernie Chen conducted a team building session for the Esthetics International Group Berhad (EIG). This very well orchestrated event had more than 500 participants attending the One Goal, Two Causes, Three Actions themed team building.

There were several challenges that had to be overcome in order for one winning team to take home the coveted Treasure Chest. Among the activities was a test of focus and getting a task done together where teams were asked to separate mixed beans according to color. There was also a Fear Factor Style eating challenge and a test of skill and patience in the lock and key activity.

It was evident from the enthusiasm shown that every participant had a good time and that they were very comfortable working with each other. The three hour event took place at the EIG premises in Shah Alam.

Creating the AIA Branded Customer Service Culture” program for the AIA Leadership Team was recently conducted by ATCEN. This session was developed to align with the AIA “YES” campaign and “Bosses in Action” plan. Over 50 Top Management Leaders in AIA attended the one-day event and among the attendees included AIA CEO, Mr Khor. The AIA Leadership Team went through various exercises and activities resulting in valuable insights on the customer and how to best create a service culture of commitment in AIA.

This specially designed program also equipped these leaders with skills to enhance their relationships with everyone, and to emphasize that there must always be show business in all that AIA engages. The ATCEN Team also successfully delivered the message that consistency and continuity is necessary in order to achieve success.

At the end of the program, the feedback was unanimous where participants said they’re looking forward to more training sessions by the ATCEN Team.

Having clear tangible goals, performance targets, customer segmentation, competitor awareness, and a sound unique selling proposition as part of a sound sales and business strategy, is what good sales people need and expect to be able to control their own destiny and achieve their personal and professional goals.

However, selling in today’s tough economy is easier said than done but with Ernie Chen, anything is possible. Ernie recently conducted a Sales Motivational Workshop for 180 AmBank sales staff on 5th July 2008, Saturday at Swiss Garden Resort, Damai Laut was testimony to this.

This wasn’t a typical motivation session where participants believe in the moment. In this special motivation workshop, Ernie guided the participants in ways to sustain their own motivation in the sales and bad economy environment.

This wasn’t a typical motivation session where participants believe in the moment. In this special motivation workshop, Ernie guided the participants in ways to sustain their own motivation in the sales and bad economy environment. Since it’s usually fear that holds us back from achieving out best, one of the activities conducted was the very powerful breaking of wooden boards which was symbolic of breaking the fear within.

This Experiential workshop comprised personal mental, physical and emotional motivation designed to encourage development, changing the mindset and instilling positive and powerful tools of change in achieving ultimate results for each and every individual. It also provided the participants the opportunity to explore and grow as a team and also as part of a division and ultimately, one organization.

The final session of outLOUD’s Effective Communication Skills & Powerful Presentation Skills 2008 held recently was a major success, with crucial discussions, breakthroughs and resolutions made among the participants.

All the participants were impressed with Ernie’s points on handling the communication process, where emphasis was placed on effective listening, questioning, leveraging personality profiles and non-verbal behaviour.

They agreed that what they had learned from the impeccable Ernie will give them the advantage in business deals, meetings, sales calls, presentations and social life.

Fortunately, two brand new and exciting installments will take over the reign from ECS and PPS. Ernie Chen will be unveiling two mind-blowing workshops - 10 Ultimate Tips for Communication Confidence and 10 Ultimate Tips for Presentation Confidence to the public very soon. Get ready for a life-changing experience. Call in today.

High energies and excitement were the order of the day when 120 primary school children across eight states embarked on a thrilling experiential journey with Confidence Guru, Ernie Chen at the locations of the DiGi Prepaid FUYOH! Read. Action. Play. Nationwide Road Show.

As the esteemed drama workshop facilitator, Ernie brought the world of drama a little closer to the children with his practical-based Drama Acting Workshop. Not The workshop not only succeeded in engaging their attention and participation, it also taught them the essence of confidence in expressing themselves artistically.

Ernie Chen – A Professional Member of the Malaysian Association of Professional Speakers (MAPS)
27th January 2008

Chief outLOUD, Ernie Chen has been awarded Professional membership with the esteemed Malaysian Association of Professional Speakers (MAPS) and International Federation of Professional Speakers (IFFPS). This prestigious membership is a great addition to the outLOUD portfolio.

Click to view certificate.

Strategically themed the “Pirates Hunt”, Ernie together with the ATCEN Communications facilitated a first-of-its-kind ATCEN Team Experience (ATX) for client, Canon Marketing Malaysia. The three-hour Canon Team Challenge 2008 held at Pangkor Laut saw the aptly-named Clappers, Diggers, Gruesomes, Loathsomes, Obnoxious, Plankers and Shambles teams in high spirits locating for the hidden treasure.